AMP CREATES THE
SOUND OF A BRAND
We know brands, their values, personalities and mission. With a design-driven approach, our workshops and creative briefings help us establish a deep understanding of brand identity. We then create the brand sound, working with artists from all over the world
and offering our clients the necessary creative variety.
With our Music Profiler we can target specific human archetypes with the right brand sound - allowing brands to communicate effectively where it matters, making the most of media budgets. Our Music Profiler is based on
20 years of experience in brand strategy and on hard data, collected from several market research projects worldwide.
Want to use your sound logo everywhere? Want to use your brand song everywhere? Not necessarily. We develop comprehensive sound strategies which cover various touch points. From Retail to Digital, from TV to Apps and Products, we create unique sound elements that are directly derived from your brand's Sound DNA.
amp in a nutshell... . . .
amp is a world-leading agency for audio branding. Combining unique expertise in brand strategy with decades of experience in music composition, production and compilation, amp creates holistic sound identities that amplify a brand’s essence and strengthen its connection to its target audience. Our design-oriented approach begins with rationality, proceeds with creativity and results in emotion, increasing brand loyalty at every touchpoint, from sound logos on TV to ambience in retail environments. Independent, owner-managed and international, amp has won the highest awards in its field and counts some of the world’s most prestigious brands among its clients.
While amp’s criteria for excellence are firmly fixed, our design-driven approach to creating sound identities is fully customizable. We adapt it to the individuality of each and every brand, first by analyzing the brand’s identity in depth, then by applying our exclusive Music Profiler tool to its target audience. Developed in collaboration with one of the world’s leading brand strategy consulting firms, the Music Profiler allows us to identify the relevant human archetypes within the target. Music goes to the heart of an individual’s value system. Understanding the archetypes that represent those value systems enables amp create sound identities that bind a brand to its audience. -Once our strategic analysis is complete, amp develops a unique sound concept for the brand, a process that culminates in a detailed composer brief. Next, we select the right talent from within our world-class network of composers, arrangers, musicians and sound designers to help us with the job. Working closely with the composer, amp creates a Sound DNA that covers everything from brand theme to instruments to overall sound. With the Sound DNA as a basis, we then create a ‘masterpiece’, a single work of music containing the entire suite of sound elements—themes, variations, tempos, timbres, moods and more—to be used at the relevant touch points.
With our exclusive Music Profiler, groundbreaking retail app and ongoing work with neuroscientists in Berlin and Vienna, amp has established itself as an innovator with an entrepreneurial mindset. Independent and owner-managed, we’re agile, punctual and adaptive to the needs of our clients. And with offices in Munich, Zurich and Miami, amp prides itself on the ability to work across cultures, languages and time zones, an ability borne out by our global client list and string of international awards, among them the 2013 Art Directors Club award for Audio Branding, the 2014 iF Communication Design Award for Mobile Digital Media, and two Red Dots awards in 2014, including the Grand Prix in Sound, the highest recognition in its category.