Our team is international, multi-cultural and has a strong music background as well as professional experience across all disciplines: from advertising to photography, from social sciences to languages through to psychology. Everyone at amp is a super hero with super powers. Together we are the most passionate and competent team you will ever trust your sound identity with.
Communication and Press
Alexandra is our Consultant – Editor in Chief for soundasyouare, supporting all of amp's Marketing and PR activities. She is currently living in Turku, Finland, doing a Double-Degree Masters in “Intercultural Advertising”, and acting as amp's very own “AMPassador".
Senior Sound Branding Consultant
Research - Musicology
As a consultant at amp, Christoph provides comprehensive advice and support: from workshops and concept design, to the final implementation of sound elements. When he is not in a workshop, he is pulling strings in the background, composing customized soundscapes for audible brand spaces. Dedicated to multiple research projects, he is our backer when it comes to the science behind the emotional and physiological impact of sound.
Christoph is the author of a major Audio Logo book (in German): HERE ON AMAZON.
Account Director Switzerland
After more than ten years in Marketing and A&R for Warner Music and Universal Music in Germany, Clemens moved to Switzerland to work as a Consultant and Project Manager for Digital/Mobile, developing innovative Marketing projects for clients like Victorinox, Kraft Foods/Mondelez, IKEA and Red Bull. He joined amp to combine his passion for music and his qualities in Business Development with a vast network not only in Switzerland. He constantly adds records from a wide range of styles to his large vinyl collection, and tests his capacity for suffering as a fan of the Werder Bremen football team. Just recently he reanimated one of his boyhood dreams by buying a Les Paul Goldtop, even though he cannot play it properly. Yet.
Dave's passionate relationship with music began when he stole rock’n roll and classical records from his parents as a kid, listening to them avidly in his bedroom. Already in love with discovering new things, he learned to sing and play the guitar, performing with various bands. He’s a passionate reader and really loves design, cinema and fashion; forms of expression that influence him everyday. Based in Milan, Dave works as a Music Editor, DJ and photographer.
Sound Branding Consultant
Diego is a Sound Branding Consultant at amp, and is currently living in Milan, acting as amp's very own Italian “AMPassador". He developed his affinity for music (particularly DJing) in his teenage years. Inspired by other musicians, contemporary arts and his travels, Diego is also focusing on his own EMP project “THEOREM". In the meantime, however, he is attracted to soundscape-design and all issues related to sound installation.
Hannah Lee Knauber
Junior Sound Branding Consultant
Musical ears and a linguistic brain is what Hannah contributes to amp's interdisciplinary work scope. She’s a German and English native speaker and holds a Bachelor’s degree in Multilingual Communication. Before joining amp, she worked as a translator and intercultural trainer. When it comes to her passion, music, her favorite instrument is the human voice. As an experienced pop and jazz vocalist, she has created goose bump moments for listeners from Cologne to New York City and therefore understands the strong impact of sound on people’s emotions.
Music Editor & Music Curator
Karolina has worked for amp as a sound branding consultant and music editor for more than three years. She studied musicology and music informatics at the University of Music in Karlsruhe, and cultural studies at the Karlsruhe Institute of Technology. Given her interdisciplinary academic background, Karolina is involved in all of amp's creative processes, especially when it comes to amp’s retail clients all over the world. Karolina also has a soft spot for Oasis and cats.
Junior Sound Branding Consultant
Coming from a background in the Cognitive Sciences, Lars is especially interested in the different ways music can influence people emotionally. His passion for music started at a young age when learning the piano and was later influenced by playing the drums in a ska band. This evolved further into songwriting and singing which led to several folk band formations during his time as a bachelor student.
Currently he is working and gaining experience at AMP as an intern while finishing his master’s degree in Sound and Music Computing at the Aalborg University in Copenhagen.
Global Chief Executive Officer & Founder
Head of Creativity & Strategy
Designed in Italy, assembled in Germany and delivered everywhere. Michele is co-founder and co-owner of amp. As creative director, he is responsible for putting together the pieces of the puzzle. Getting his inspiration from brands, trends, music, art, fashion, design, food and everything in the air, he is incurably curious and a networker. He's also the mastermind behind amp's archetype-based music profiler and he's one of the smartest guys in this industry. Open to a lot of styles and genres (almost all of them) Michele has played music since his childhood days. His first record? The Beatles, White Album. His weakness? Venus Clams (vongole) ... In fact, where will you find him when he's not working? Probably cooking spaghetti alle vongole, with a glass of italian white wine, listening to Roy Ayers.
Patrick is a passionate lifelong musician. He has played trumpet for 15 years and percussion for 8 years. He is also a capable music editor and an enthusiastic composer/producer. In the spring of 2015, Patrick received his Bachelor of Arts in sociology from Skidmore College, in Saratoga Springs, New York. In parallel with his studies, Patrick is co-founder, percussionist and songwriter in a three-piece alternative rock band - Dope Mosely. His interdisciplinary work at amp seamlessly combines many of his academic and musical skills, as well as his personal areas of interest and his multicultural background - Patrick is a U.S. citizen who was raised in Munich, Germany.
Global Chief Operating Officer & Founder
Head of Production
Rudi, is the head of music and production at amp. Born in Germany, he studied music at the Richard Strauss Conservatory in Munich. He has worked, for more than 20 years, as a musician and composer for a number of international artists, films and TV productions/theaters/brands. Rudi's extensive experience in the industry has helped him to develop a profound knowledge of music, its function and its emotional impact.
Global Chief Marketing Officer
Uli joined amp as Global Chief Marketing Officer. Starting his career as a composer and orchestrator in Hollywood, Uli worked on "Star Trek: The Next Generation" and Disney’s "Goof Troop" television series. The former Department Chair of Film Music and Sound Design at the Filmakademie Baden-Württemberg, is considered one of the world's foremost experts on sound branding. From Cannes Lions to Emmys, he has won just about every industry award for his work. He frequently presents at international festivals and conferences such as Cannes Lions (2014/2015/2016/2017), ADC, and Eurobest. In 2015, Uli published “101 Great Minds on Music, Brands and Behavior.” A project unprecedented in its scope, the book features interviews with more than 100 of the most successful leaders in the creative industry and investigates agency perspectives on music in brand communication.
Munich is a major European cultural centre and has played host to many prominent composers. Some of classical music's best-known pieces have been created in and around Munich by native composers like Richard Strauss's famous "Also sprach Zarathustra" or Carl Orff's "Carmina Burana".
In favour of its strong association with classical music, Munich's contributions to modern music are often overlooked. Munich had a strong music scene in the 60s and 70s, with many stars frequently performing in clubs. In the 70s, the Musicland Studios developed into one of the world’s most prominent recording studios, with bands like The Rolling Stones, Led Zeppelin, Deep Purple and Queen recording albums there. Munich also played a significant role in the electronic music development with genre pioneer Giorgio Moroder, who invented synth disco and electronic dance music and "Queen of Disco" Donna Summer, both living and working in Munich.
Alfred I. DuPont Bldg.
169 E. Flagler Street, No. 1100, Miami, FL 33131
Its visual composition makes it one of the most outstanding examples of Moderne style’s architecture in Dade County, the first major construction project privately undertaken in Miami after the Bust in 1926 signalling Miami's economic recovery. It was opened on Christmas Day 1939 as headquarters for Florida National Bank, organized by Alfred I. duPont. Today, the building is listed in the National Register of Historic Places and the Mezzanine Level – former bank headquarters – has been utilized as a location for countless movies, television shows, commercials and print advertisements as – except for minor alterations to some of the storefronts – it remains virtually unaltered from the day it was completed thus offering great ambience with teller windows and two bank vaults.
Seestr. 9 (Villa Zinggeler)
Build of red brick in 1891 on an area where Rudolf and Samuel Zinggeler founded a silk cloth factory 1852, the villa was sold 1926 and used as residential house until the 70s when it became "Ugly". In this private club led by Ueli Steinle super stars celebrated their partys at Zürichsee after concerts in Zurich or recordings in Montreux. The "Ugly" became night nobles magnet, a venue full of stories, where Al Jarreau played his first European concert, Blondie’s Debbie Harry lived for weeks above the club, Steinle prepared the fish for Santana three times until it tasted the guitar god and David Bowie spent a night with Steinle in the laundry room because the "Ögly" – how Steinle pronounces it – was so crowded. amp now creates sound identities still inhaling the "Ugly" flair made by icons like The Rolling Stones, Santana, Pink Floyd, Freddie Mercury and David Bowie.
Liaoning Road 244, Room 108
Hongkou 200080 Shanghai, CHINA
Hongkou is on the northeast side of Shanghai. The district is most known for Hongkou Stadium, Shanghai University's campus and Lu Xun Park. An abattoir with impressive architecture in British colonial times has been renovated into an artist centre, with a theatre, shops, cafes, restaurants and creative design buildings.
Viale Stelvio 45 - interno 17
The Porta Garibaldi district, covering the area between the ‘Cerchia dei Navigli’, a mediaeval series of canals, and the Spanish Walls from the 1500s, was structured around the north-south axis formed by a chain of streets: Via Ponte Vetero, Via Broletto, Via Mercato and Corso Garibaldi. In recent years the axis that comprises Corso Garibaldi, Piazza XXV Aprile and Corso Como has undergone a lot of gentrification with the opening of numerous bars, shops and clubs and is now one of the main hubs of Milan's hectic nightlife.
So, if you like our way of thinking, you can identify with us and relate to us,
take a look at our JOB APPLICATION ad and find out about our available positions.
"I adore my job at amp. I'm working for amp since two years and no day is like the other. I've learned a lot and got to know new music, techniques and interesting people and places. Working in such an international team enriches me. I'm lucky to say, that my passion has become my job. I would never want to swap it."
"Working at amp means equality, excitement, fun and goosebumps.
Your opinion isn't tolerated, it's welcome and valued.
No project is like the other, making it very exciting as long as you're willing to accept the challenge leaving your comfort-zone.
And then there's also the goosebumps-factor as the things we create at amp are so emotional. I still get goosebumps when listening to the Unicredit Song "You are welcome" although it's already one year ago that I listened to it for the 1st time in the office."
"Working for amp has been one of the greatest opportunity I received all time. The first time I entered Amp’s office in Munich I said: “Wow, that’s what I was searching for”. The familiar environment quickly made my so comfortable that I took the role of "Pizza Engineer" at least once a week during lunch break.
The possibility of increase my imagination and having the chance of working in the studio (also inspired by the laying Buddha bronze statue) is something that I never forget.
How couldn’t say some words bout the team? Michele, Rudi, Karo and Dave made Summer 2014 such a positive memory that every time we meet we need to party and re-create Wiesn atmosphere."
„I don’t work at amp. I’ve professionalized my passion for music and I enjoy the feeling creating something that never existed before. And I do this with a lot of inspiration from everything that surrounds us, our projects and our clients. I like the boiler room atmosphere at amp, with the greatest team ever supporting all project activities with passion and dedication - Because „music makes the people come together - YEAH“ (Madonna)."