Sound Signature for Airbus
Sculpting sound in the air of the brand
ABOUT THE CLIENT
Airbus Group, originally formed as European Aeronautic Defence and Space Company (EADS), is an European multinational aerospace and defence corporation registered in the Netherlands. In 2014, 138.622 employees at 70 development and production sites worldwide, contributed to an EBIT of € 4,066 million, making Airbus Group the second largest aerospace and defense company worldwide.
THE APPROACH: GIVING THE BRAND Recognition AND VISIBILITY
The rebranding of the former EADS group was completed in early 2014. By taking on the name Airbus Group, the brand effectively highlighted its daughter-company's importance. The Airbus Group was given a new identity, developed and derived directly from the former EADS group brand.
DEFINING AND CREATING THE SOUND FOR AIRBUS GROUP
In a joint effort with the branding agency Lambie Nairn, amp developed and produced the main sound for the motion identity, an audible opener in all media productions.
THE RESULT AND ITS POTENTIAL
The sound is an acoustic translation of upwards striving power and the reliability of a strong brand
– Airbus’ secret to success.
The implementation of the motion identity has already begun and the Airbus-Sound is heard in Airbus-Group’s YouTube channel.