Sound Signature for Airbus

Sculpting sound in the air of the brand

In search of an audible asset that fit its new rebranded identity, the Airbus Group found amp.
In a joint effort with the branding agency Lambie Nairn, amp developed and produced the main sound for the motion identity, an element used for openers in all media productions.
amp ultimately translated Airbus’ secret for success (a combination of power and reliability) acoustically.
 

ABOUT THE CLIENT

Airbus Group, originally formed as European Aeronautic Defence and Space Company (EADS), is an European multinational aerospace and defence corporation registered in the Netherlands. In 2014, 138.622 employees at 70 development and production sites worldwide, contributed to an EBIT of € 4,066 million, making Airbus Group the second largest aerospace and defense company worldwide.

IN DETAIL

THE APPROACH: GIVING THE BRAND Recognition AND VISIBILITY

The rebranding of the former EADS group was completed in early 2014. By taking on the name Airbus Group, the brand effectively highlighted its daughter-company's importance. The Airbus Group was given a new identity, developed and derived directly from the former EADS group brand.

 

DEFINING AND CREATING THE SOUND FOR AIRBUS GROUP

In a joint effort with the branding agency Lambie Nairn, amp developed and produced the main sound for the motion identity, an audible opener in all media productions.

 

THE RESULT AND ITS POTENTIAL

The sound is an acoustic translation of upwards striving power and the reliability of a strong brand
– Airbus’ secret to success.

The implementation of the motion identity has already begun and the Airbus-Sound is heard in Airbus-Group’s YouTube channel.