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Sound Identity for Blondes Gift

Scandalous, provocative and outrageous. amp strikes again.

The production company Entertainment Factory wanted to give Barbara Schöneberger’s talk show “Blondes Gift” (blond poison) a “James Bond” look and feel.
amp’s development of the show’s new sound identity played by a hand-picked ensemble, successfully contributed to the cult status of the talk show.


Blondes Gift, the now legendary talk show moderated by Barbara Schöneberger, was broadcasted by various German TV stations between 2001 and 2005 and produced by the Munich-based Entertainment Factory. The goal of the program was to determine the so-called "blonde factor" of each guest. This had less to do with hair color and more to do with the guest's attitude towards life.


The Approach: A cult talk show needs a cult sound

The production company Entertainment Factory wanted to give Barbara Schöneberger's talk show "Blondes Gift" (blond poison) a "James Bond" look and feel, and wanted a sound identity which would immediately awaken associations to the famous 007 movies. The sound identity had to be both unique and recognizable.


Defining and Creating the sound for Blondes Gift

amp developed the concept for the Blondes Gift sound identity, by first analyzing the show's target group. Once the concept had been established, an ensemble was chosen and the main theme was composed.


The result and its potential

Once the arrangement, the orchestration and the production was finished, amp designed unique and distinct opening credits, end titles and commercial openers/closers. These additional sound elements reinforced the program’s identity in the long term, thus contributing to the show's success and cult status.

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