PRODUCT SOUND IDENTITY
The Sound of BSH Extreme
A powerful SOUND tool with enough torque for a lifetime
ABOUT THE CLIENT
BSH Hausgeräte is a global group of companies with an annual revenue of around € 11.389 million (2014). Originally a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH Hausgeräte was acquired by Bosch in 2014. Today BSH has 42 factories in 13 countries in Europe, the U.S.A., Latin America and Asia. Together with a worldwide network of sales and customer service companies, the group boasts more than 80 companies doing business in 50 countries, and has about 53,200 employees.
THE APPROACH:POWER EDITION PRODUCTS NEED POWER EDITION SOUNDS
For musical accompaniment of the product video "Siemens Z6 extreme power edition", BSH Hausgeräte needed sounds that were reminiscent of the product, as well as visual footage that was appropriate for their target group. In addition, the music had to be adaptable to other film editor’s cuts.
DEFINING AND CREATING THE SOUND FOR BSH HAUSGERÄTE
amp composed a simple, catchy theme in a rock style, using select electronic sound effects. When producing the music, attention was paid to the malleability of the song, ensuring possibilities for future form and length changes.
THE RESULT AND ITS POTENTIAL
In the end, the music’s fresh and innovative character met all the wishes and requirements of BSH Hausgeräte. amp developed an audio construction kit from this music, making it very easy to create future adaptations of the music.