The Sound of BSH Extreme

A powerful SOUND tool with enough torque for a lifetime

BSH Hausgeräte was in search of a very specific type of audio support. amp was able to provide this music production in the form of an audio construction kit. This music was used in product films, particularly for films dedicated to the “Extreme Power Edition” product line.
A simple, catchy theme was composed in a rock style with select electronic sound effects.
amp provided a fresh, forward-thinking sound that remains flexible for future adaptations of other videos.
 

ABOUT THE CLIENT

BSH Hausgeräte is a global group of companies with an annual revenue of around € 11.389 million (2014). Originally a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH Hausgeräte was acquired by Bosch in 2014. Today BSH has 42 factories in 13 countries in Europe, the U.S.A., Latin America and Asia. Together with a worldwide network of sales and customer service companies, the group boasts more than 80 companies doing business in 50 countries, and has about 53,200 employees.

IN DETAIL

THE APPROACH:POWER EDITION PRODUCTS NEED POWER EDITION SOUNDS

For musical accompaniment of the product video "Siemens Z6 extreme power edition", BSH Hausgeräte needed sounds that were reminiscent of the product, as well as visual footage that was appropriate for their target group. In addition, the music had to be adaptable to other film editor’s cuts.

 

DEFINING AND CREATING THE SOUND FOR BSH HAUSGERÄTE

amp composed a simple, catchy theme in a rock style, using select electronic sound effects. When producing the music, attention was paid to the malleability of the song, ensuring possibilities for future form and length changes.

 

THE RESULT AND ITS POTENTIAL

In the end, the music’s fresh and innovative character met all the wishes and requirements of BSH Hausgeräte. amp developed an audio construction kit from this music, making it very easy to create future adaptations of the music.