The Sound of China Club Berlin
AN UNUSUAL AND EXCLUSIVE
SOUND JOURNEY ACROSS CULTURES
ABOUT THE CLIENT
China Club Berlin is one of the most unusual and exclusive business clubs in Germany. Founded in April 2003 by Anne Maria and Anno August Jagdfeld, it is located right next to Hotel Adlon at the Brandenburg Gate in Berlin. The aim of this "place of communication, relaxation and enjoyment" is to give luminaries from the business, politics, culture and media industries a platform for stimulating conversation, as well as rest and recreation.
THE APPROACH: A SOUND IDENTITY MIRRORING THE CLUB'S POSTURE AND ROOTS
The China Club's management decided to add an integrated music concept to its already dominant visual identity. This combination of design mediums highlights the club’s exclusive quality and its special relationship with Chinese culture.
DEFINING AND CREATING THE SOUND FOR CHINA CLUB BERLIN
Following several workshops with the venue's management, amp developed a concept involving the composition and production of a unique brand song, as well as the compilation of well-known pieces played by famous artists. This bundle was presented in an elegant package, which was designed in accordance with the China Club’s CI.
THE RESULT AND ITS POTENTIAL
After choosing the titles, clarifying the rights involved and monitoring all stages of production, the compilation "Aperó Mondial" came into being. The CD begins and ends with the title “Taste of China”, a title composed and produced by amp exclusively for China Club Berlin. Eleven other excellent pieces and songs from the around world are heard on the compiled playlist. Each evokes the fine atmosphere of cocktail hours in various places around the world.