Sound for The Dolder Grand

ReFINEd SOUND CONCEPT FOR A
TRUE LANDMARK OF ZURICH

In search of sophisticated background music for its superior 5 star hotel, The Dolder Grand found amp.
Using amp’s Music Profiler, and taking into account The Dolder Grand’s target archetypes and brand values, amp generated a precise profile of The Dolder sound.
amp strengthened The Dolder Grand’s brand identity with a holistic concept, an expression of style and an attitude.
 

ABOUT THE CLIENT

The Dolder Grand (formerly known as Grand Hotel Dolder) is a 5 star hotel in Zürich located on the Adlisberg hill. Spreading out over 40,000 m², the hotel offers 173 rooms and suites, two restaurants, a bar, 13 conference rooms and a 4,000 m² Spa. The original "Curhaus" dating back to 1899, is now known as a luxury City Resort. The hotel’s elevated location, nestled between the pulsating life of the city and the calming forest, provides a magnificent view of Zurich, the lake and the Alps."

IN DETAIL

THE APPROACH: HOTELS - MORE THAN JUST ACCOMMODATIONS

A hotel is an overall concept, an expression of style, an attitude. That is why music is critical for cultivating your hotel's image. Music can indicate a high quality of service or express a lifestyle of high demands. Music heard in a hotel expresses and prescribes the in-house lifestyle of the setting. 

DEFINING AND CREATING THE SOUND FOR THE DOLDER GRAND

In order to create a Dolder Grand-specific and exclusive sound, amp collaborated with the The Dolder Grand branding team to develop a concept which both incorporates The Dolder Grand’s brand values and the profiles of its their human archetypes. This concept serves as the basis for the implementation of the "The Dolder GrandMusic Library" in all public areas of the hotel.

THE DOLDER GRAND MUSIC LIBRARY

1st step: from the artist to the song
To get started, amp first filled the The Dolder Grand Music Library with potential songs by so-called "core artists", who match The Dolder Grand's brand values. By looking for other artists with common attributes (across all genres), the list of core artists was expanded.

2nd step: from the song to the The Dolder Grand brand
If the analysis of a song yielded a correspondence with the The Dolder Grand archetypes and brand values, then the title was added to the The Dolder Grand Music Library.

3rd step: playlists for different times of day
Based on human circadian rhythms, the songs from the The Dolder Grand Music Library were sorted into playlists for different times of day. According to the energy levels of the songs, they were placed into the appropriate playlist to fulfill particular needs according to the human performance of the setting.

THE DOLDER GRAND TOPICS

As the result of amp's collaboration with the Dolder Grand Branding team, amp was able to define The Dolder Grand’s brand values acoustically. By categorizing brand values and understanding the themes, amp was able to attribute musical parameters to each playlist.

Listen to the themes on Spotify:

Spotify Playlist “Closeness”

Spotify Playlist “Castle & Zurich”

Spotify Playlist “Tradition & future”

Spotify Playlist “Detox”

Spotify Playlist “Beauty”

Spotify Playlist “Vitality”

Spotify Playlist “Relax”

 

THE DOLDER GRAND PUBLIC AREAS
Although each area of the luxury resort (lobby, restaurant, entrance hall, spa) has its own needs and requirements, it was important to create an integrated and holistic sound concept for The Dolder Grand. Therefore the sound concept needed to incorporate and unite The Dolder Grand’s brand values, while also satisfying each area's needs. 

 

THE RESULT AND ITS POTENTIAL

amp has given The Dolder Grand an acoustic identity which expresses the unique Dolder-experience consistently. The Dolder Grand’s guests experience the topics "closeness", "castle & Zurich" and "tradition & future" audibly throughout their stay at the Dolder Grand, taking these impressions home with them. The musical topics heard in the spa area adhere to the Dolder Grand’s Spa concept: "Life Balance". Inherent in this concept are four different themes ("relax", "vitality", "beauty" and "detox"), which immerse the guests in an environment of health and well-being, restoring balance and harmony for body and soul.