The Sound of Munich Fabric Start
ORGANIC sound TEXTURES FOR
ABOUT THE CLIENT
MUNICH FABRIC START is Germany’s leading textile trade show. It is one of the most important international trade shows for apparel manufacturers. A focal point of the event are the textile finishings and full packaging services provided. Twice a year, beginning with the new fashion season, MUNICH FABRIC START serves as a trading space of ideas and materials for around 20,000 trade visitors. The most important representatives of the apparel industry from all over Europe meet here, at the MOC Conventioncenter Munich.
THE APPROACH: NATURE'S NEVER STEADY - NOR IS ITS SOUNDSCAPE
The most significant new feature of Munich Fabric Start in 2011 was the green-ification of its Blue Zone. The fair's fifty-four denim specialists gathered here, in the (newly coined) Eco Village, displaying goods specially produced and devoted to eco-friendliness.
DEFINING AND CREATING THE SOUND FOR MUNICH FABRIC START
To provide an acoustic setting for the Eco Village, amp created an organic soundscape using sounds from the natural world (nature and the animal kingdom) and from musical fragments played by natural instruments. amp configured software which mixed all sounds and musical fragments in real-time (live), generating an organic and varied result.
THE RESULT AND ITS POTENTIAL
amp's organic soundscape served as a natural backdrop and provided a unique acoustic setting for the Eco Village, making the entire experience both memorable and emotional.
The generative soundscape was used for the entire term of the exhibition and, thanks to amp's organic approach, was never "exhausted" but stayed fresh, entertaining and full of variety.