THE DOLDER GRAND WAS LOOKING FOR MORE THAN JUST SOPHISTICATED BACKGROUND MUSIC FOR ITS 5 STAR SUPERIOR HOTEL.
Using the Music Profiler, with its archetype and brand value components, amp generated a very precise profile of The Dolder sound. amp strengthened The Dolder Grand's holistic brand identity emphasizing the Dolder concept, their expression of style and their attitude through music.
A hotel is an overall concept, an expression of style, an attitude. That is why music is critical for cultivating your hotel's image. Music can indicate a high quality of service or express a lifestyle of high demands. Music heard in a hotel expresses and prescribes the in-house lifestyle of the setting.
SOUND identity ELEMENTS
sound in brand spaces
In order to create a Dolder Grand-specific and exclusive sound, amp collaborated with the The Dolder Grand branding team to develop a concept which both incorporates The Dolder Grand’s brand values and the profiles of its their human archetypes. This concept serves as the basis for the implementation of the "The Dolder GrandMusic Library" in all public areas of the hotel.
As the result of amp's collaboration with the Dolder Grand Branding team, amp was able to define The Dolder Grand’s brand values acoustically. By categorizing brand values and understanding the themes, amp was able to attribute musical parameters to each playlist:
ABOUT THE DOLDER GRAND
The Dolder Grand (formerly known as Grand Hotel Dolder) is a 5 star superior hotel in Zürich located on Adlisberg hill. Spreading out over 40’000 m² it offers 173 rooms and suites, two restaurants, a bar, 13 conference rooms and a 4’000 m² Spa. "The original "Curhaus" dating from 1899 presents itself as the luxury-class City Resort. The hotel’s elevated location, between the pulsating life of the city and a refreshingly natural green zone, provides a magnificent view of the city of Zurich, the lake and the Alps.