amp sound branding

The Sound of Douglas
Be Bold. Be True. Be you.

By implementing an Audio Identity, Douglas invested in their own brand equity through music. soundtracks heard in ATL and Digital communication use Musical motifs taken from the Douglas Sound DNA.


As one of Europe‘s largest specialists for quality cosmetics, the Douglas brand empowers women as a personal beauty curator.

Douglas wanted to support its identity and image with strategic Sound Branding, extending the existing corporate identity with a unique and recognizable Douglas Sound Identity.




The Douglas Sound Identity is heard around the world. With each new advertisement, Douglas invests in their own brand equity through music. Musical motifs heard in the Douglas Sound DNA are worked into new soundtracks for ATL and Digital communication (watermarking). In this way, the Sound Identity lives and breathes:


ABOUT Douglas:

Douglas GmbH is a German perfume and cosmetics retailer based in Hagen. The roots of the company date back to 1821, when the perfume and soap factory J.S. Douglas Söhne was founded in Hamburg. Douglas is the leading European specialist retailer in the growing selective beauty market. Douglas has a strong market position with more than 1,700 stores in prime locations across 19  European countries. Douglas is Europe‘s largest specialist for quality cosmetics with a continually updated offering, with more than 45,000 products in its German  online shop: from perfumes, personal care, decorative cosmetics and othera ccessories.