BY CREATING THE ERSTE BANK MUSIC LIBRARY AND THE SOUNDSCAPE STORIES WE HAVE EFFECTIVELY ENHANCED THE BRAND EXPERIENCE AND INTENSIFIED BRAND LOYALTY.
For its flagship branch, new elements in interior design were implemented, inviting customers to stay.
The "Brand Wall" not only supports the value-campaign "What counts" and the claim "What counts are the people", but also highlights Erste Bank's brand values: accessibility, simplicity, pioneering spirit and independency. amp has worked to accentuate the visual appearance of Erste Bank's new consulting center with a generous music library and branded soundscapes suited to the brand environment of Austria's Erste Bank.
The resulting aural identity and audible brand space will not only leave a lasting impression on customers, but will also become an integral part of the employees’ daily work.
SOUND identity ELEMENTS
“The branch was built around the customers: The customer occupies center stage. Consultants are able to move around freely, thanks to notebook and tablet, and the rooms are designed to be friendly and bright, with coffee bars, sofas and children’s corners. As such, it was only logical for us to put the customer’s personal relationship with the bank, at the center of the auditory concept”
Officer of Private Clients
sound in brand spaces
Taking into account the needs of the bank’s customers and employees, we gave the brand an aural personality and an acoustic expression which emphasizes Erste Bank’s brand values, brand presence and target groups. We developed four main musical themes, which the music library effectively reveals, to present the various facets of Erste Bank’s brand personality.
These musical themes are used throughout the entire area of Erste Bank’s new branch office. Depending on the time of day, these themes are either heard alone or in combination with each other.
Along with brand music, the brand wall is a central element of the new design.To accompany the pictorial world of the brand wall, amp composed a fitting soundscape for each subject. These aural stories represent prototypical realms of existence, accompanying the pictorial worlds displayed on the brand wall. This combination provides a deeper insight into the customers’ world and brings the customers’ real life into the branch office.
ABOUT ERSTE BANK
Erste Group Bank AG was founded in 1819 and has its headquarters in Vienna. Its 47,000 employees work in more than 2,800 branches and serve approx. 16.6 million customers in seven countries. Erste Group is one of the biggest financial service providers in Central and Eastern Europe.