sound branding used To strengthen the connection between technical Know-How and outstanding functional design, GUARANTEEING a connected brand experience.
The holistic geberit Sound Identity can be heard at all audible touchpoints of the customer journey.
Geberit has always been a brand with a history of reliable and functional sanitary solutions for professionals - under the claim "Know-How Installed". Geberit now has a new face: the reliable technology behind the wall is now complemented by perfectly designed, highly functional bathroom products. Under the claim “Design Meets Function”, Geberit is bringing this new world to life for end-consumers.
GEBERIT SOUND IDENTITY ELEMENTS
_Collaboration with Geberit global brand and marketing team and with local Geberit marketing and identity teams
_Creation of a Sound DNA and a Sound Identity for all audible touchpoints of the brand, including Digital channels, Brand Spaces/Conventions, and customer contact centers.
CUSTOM SOUNDTRACKS FOR ATL, DIGITAL & RADIO
The Geberit Sound Identity is heard around the world. With each new advertisement, Geberit invests in their own brand equity through music. Musical motifs heard in the Geberit Sound DNA are worked into new soundtracks for ATL and Digital communication (watermarking). In this way, the Sound Identity lives and breathes:
GEBERIT MUSIC PRODUCTIONS FOR MUSIC BANK
Below you will find a video presenting various Geberit music tracks derived from the Geberit Sound DNA:
The Sound Logo connects the Geberit brand and its products. The sounds that we recorded tell a story of evolution: from the sound of a reliable technology behind the wall to the freshness of water, for the perfect bathroom experience.
SOUND IN BRAND SPACES
As part of the Milan Furniture Fair, a furniture fair held annually in Milan, Geberit hosted an exhibition pop-up. Geberit used this opportunity to enhance this vivid experience with Geberit-specific soundscapes and playlists. At this leading venue for the display of new products, Geberit capitalized on its' holistic Sound Identity, using the Geberit Sound DNA as the basis for all soundscapes heard throughout the week
Geberit is a Swiss multinational group specialized in manufacturing and supplying sanitary parts and related systems. It is a leader in its field in Europe with a global presence. It has operations in more than 41 countries. Geberit's strategy rests on four pillars: focus on sanitary technology, commitment to innovation, selective geographic expansion and continuous business process optimization. Geberit products are distributed wholesale, with the company training over 100,000 plumbers and decision-makers a year at its 25 training centers around the world or at external training courses. To date, Geberit has received a range of awards for the company's innovative strength, product design and its strong focus on sustainability.