amp & adidas Originals at Cannes Lions 2017

Constantly challenging the status quo, empowering individuality and actively engaging in music culture – is this the secret formula to making consumers gravitate toward your brand? We were proud to have adidas Originals, the winner of the Entertainment Lion for Music Grand Prix, on our panel at this year’s Cannes Lions Festival of Creativity. amp's Global CMO and author of "101 Great Minds on Music, Brands and Behavior", Uli Reese, spoke to adidas Originals' Jenny Pham, Global Director of Brand Communication & Marketing, and Silvia Calligher, Global Director of PR, Social Media and Trend Marketing, about the role of music in adidas' award-winning brand films. Watch the session here: