HOW WE CREATE A SOUND IDENTITY
At amp, we work with a clear design-oriented approach: No "special magic methods", no "copyrighted sound machines" - we treat sound as a core element of brand identity. We keep the creation process as transparent and comprehensible as possible, allowing us to work in unison with brand management and their agency counterparts.
Our approach: creative & rational
The result: emotional.
Our work starts with a thorough analysis of your brand and is followed by a joint workshop with your branding departments. Our workshop outcomes are then analyzed and summarized in a creative briefing, which serves as the basis for the development of your Sound DNA. This Sound Identity is the basis for the Masterpiece: used for the generation of all sound elements, film productions, events, etc. The final step, involves the development and the implementation of sound elements at your brand's various touchpoints. The extent of this implementation depends on your scope of work, your media production plans and needs.
FROM THE SOUND DNA TO THE ELEMENTS OF A SOUND IDENTITY
The Sound DNA
The Sound DNA contains a brand melody, branded sounds and distinct riffs and licks. It characterizes the brand, making it unique and recognizable in all acoustic media.
The Sound DNA contains the acoustic blueprints for the brand and future sound elements.
From the Sound DNA to the Masterpiece
The Masterpiece is a music toolkit containing branded music derived directely from the Sound DNA.
The Masterpiece consists of various Moods (styles and arrangements), allowing flexible and brand consistent editing for all videos and needs.
These Moods will enhance all forms of visual language with unique sound. Most importantly, these moods share a strong common element, the Sound DNA.
From the Masterpiece to the Sound Elements
The Masterpiece is the basis for all future and current Sound elements, to be usaed at various touch points. All of these assets are developed and derived from the Masterpiece.