We take positioning seriously.

We take positioning seriously.

Using data based on 15 years of market research in various cultures (Europe, USA, China, etc.), we can analyze correspondences between your target group’s value system and specific musical parameters. How does one truly speak to Innovators with music? What about Progressive Maximalists? 

Human Archetypes: the decision for a brand is an emotional one

Music provides the perfect basis for brand communication, evoking emotions in listeners, especially when combined with other stimuli. A coherent brand identity will lead to stronger associations with your product. That is why your brand cannot afford to deny itself holistic brand management.