With the support of the Audio Branding Academy, amp is working on a research project with the aim to uncover excellent exemplary acoustic brand concepts that have been of little importance so far.
Comparing with today´s established and often quoted acoustic brand cases shall indicate, whether it is possible to shape a visible success of different audio branding concepts. As compared to international standards, those concepts should be lifted, which show special qualities or particualarly innovative content.
About the Audio Branding Academy:
The Audio Branding Academy was founded by Dr. Cornelius Ringe, Kai Bronner and Rainer Hirt in Hamburg in 2009. It is the first independent institution for acoustic brand communication, aiming at promoting an intentional and responsible use of acoustic stimuli within brand communication. The Audio Branding Academy is an unique competence center for intersection points of brands, sound and environment and combines a forum, think tank, expert network and education. It hosts the annual Audio Branding Congress and organizes the Audio Branding Award.