AMP PUBLISHES ARTICLE ABOUT AUDIO BRANDING AT THE LINDE GROUP IN THE AUDIO BRANDING ACADEMY YEARBOOK
A detailed look at amp's Case Study "Audio branding at The Linde Group" can now be taken in the Yearbook 2012 / 2013 of the Audio Branding Academy. In the article more can be found about the objectives and strategy of the project and look behind the scenes regarding the design of the core elements of melody and sound, to answer the question "why Linde sounds like that?". In addition, the Yearbook has very interesting posts about audio branding and some works that were presented at the Call for Papers at the Audio Branding Congress in Oxford.
The book can be purchased here.