The Linde "Fascinating Gases" were honored with an award in silver for the cross-media brand communication from the German Designer Club (Gute Gestaltung 14, category brand communication). The Linde Group has found an unique way to give its products a visible and audible presentation that is exciting and informative for the general public, in keeping with the slogan "discover a world of unseen potential". With the "Fascinating Gases" app, users can discover how Linde gets the individual gases from the air and learn about the decisive part they play in our daily lives.
In addition to an elaborate interactive design, for which the Peter Schmidt Group Hamburg was responsible, amp composed a generative acoustic identity for each gas reflecting the physical properties of gases in sound. That generate a world of sound making the inaudible audible inviting the user to an interactive journey of discovery.
Read more in the client cases "Breathing life into gases through soundscape" and "Making the invisible hearable and thus tangible through sound design"
About the German Designer Club:
The German Designer Club (DDC) is an initative that highlights "Good Design" and "Good Designers". Its goal is maintaining and promoting the quality of networked, integrated communication. The commitment of DDC is to show that good design enhances values and is an essential factor of economic success.