SOUND BRANDING IN THE HOSPITALITY INDUSTRY - ARTICLE AND INTERVIEW
The "Hotel + Technology" specialist magazine with a print run of 23.000 copies recently published an article about amp's work for "The Dolder Grand", followed by an interview with amp's Managing & Creative Director, Michele Arnese about sound branding in the hospitality industry. amp developed a holistic sound identity for the “The Dolder Grand” in addition to carefully curated playlists for on-property music according to the musical parameters defined by the brand’s values.
Check out the article and the interview with amp's Managing & Creative Director below. The german online version can be found here.