After a worldwide pitch, involving 7 Agencies, amp was chosen as the winning team, adding BBVA to their finance and banking portfolio consisting of Unicredit Group, Piräus Bank and Erste Bank. amp already started the development of a holistic Sound Identity for BBVA, embracing all audible touchpoints of the brand and ready to be implemented in all markets.
About BBVA: BBVA is a global financial group with presence in 35 countries, more than 136,000 employees and 68 million customers worldwide. BBVA enjoys a solid leadership position in the Spanish market, is the largest financial institution in Mexico, and has leading franchises in South America, in the US Sunbelt region and in Turkey.
About amp: amp is a world-leading agency for sound branding and the industry leader in Germany. With offices in Munich, Milan, Zurich and Miami amp has the ability to work across cultures, languages and time zones, an ability born by its global client list, including among others Porsche, BBVA, UniCredit Group, Hilton Worldwide, Erste Bank Group, BMW, MINI, Triumph and The Linde Group. With a string of international awards, like four Red Dot Communication Awards in a row, amp is a full service sound branding agency with internationally acknowledged expertise on every audible touch point of a brand, from concept to production, including the sound for retail.