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amp is very proud to announce that our holistic Sound Identity for UniCredit is on the short list of the TRANSFORM AWARD EUROPE 2017 in the category "Best use of audio branding". We at amp are keeping our fingers crossed: it could be the second award for this project following the prestigious Red Dot Communication Design Award 2016.

With the upcoming year projecting significant changes throughout the European landscape, the Transform Awards Europe 2017 shortlist reveals that innovation still thrives within the region. This longstanding award has benchmarked brand development through diverse categories and growing entries, continuing to recognize a plethora of collaborative projects.

About UniCredit: UniCredit S.p.A. is an Italian global banking and financial services company. Its network spans 50 markets in 17 countries, with more than 8,500 branches and over 147,000 employees. Its strategic position in Western and Eastern Europe gives the group one of the region's highest market shares. The company is a component of the Euro Stoxx 50 stock market index.

About amp: amp is a world-leading agency for sound branding and the industry leader in Germany. With offices in Munich, Milan, Zurich and Miami amp has the ability to work across cultures, languages and time zones, an ability born by its global client list, including among others Porsche, BBVA, UniCredit Group, Hilton Worldwide, Erste Bank Group, BMW, MINI, Triumph and The Linde Group. With a string of international awards, like four Red Dot Communication Awards in a row, amp is a full service sound branding agency with internationally acknowledged expertise on every audible touch point of a brand, from concept to production, including the sound for retail.

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