amp sound branding

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amp welcomes Uli Reese as Global Chief Marketing Officer. Uli is a global thought leader and sought after global speaker: (Canneslions 2014/15/16/17). After publishing his industry changing book of unprecedented scope, 101 Great Minds on Music, Brands and Behavior in 2015, he quickly emerged as the true visionary in his field. Uli works together with amp’s Global CEO Michele Arnese on lifting amp to the next level. „With Uli on board we gain more solidity and credibility thanks to his experience and global network“ so Michele Arnese, „we want to consolidate amp’s global market leader position”.

About Uli Reese: Uli is considered one of the world's foremost experts on sound branding. He helps clients grow strong audio brands through comprehensive, research-based qualitative and quantitative management solutions. Uli is an author and global speaker, holding an MBA from the Berlin School of Creative Leadership. From Cannes Lions to Emmy, he has won about every industry award for his work. Starting his career as a composer and orchestrator in Hollywood, Uli worked on "Star Trek: The Next Generation" and Disney’s "Goof Troop" television series. Uli has worked for an extensive client list of premium global brands, including Nike, BMW, Reebok, Sony, T-Mobile, Coca Cola, Mercedes, Audi and Dunlop. In 2009, he co-founded the audio agency iV2 before joining amp as Global Chief Marketing Officer.

About amp: amp is the global market leader in sound branding. With offices in Munich, Milan, Zurich, Miami and Shanghai amp has the ability to work across cultures, languages and time zones, an ability born by its global client list, including Porsche, BBVA, UniCredit Group, Hilton Worldwide, Erste Bank Group, BMW, MINI, Triumph and The Linde Group, among others. With a string of international awards, like four Red Dot Communication Awards in a row, amp is a full service sound branding agency with internationally acknowledged expertise at every audible touch point of a brand, from concept to production, including sound for retail.

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