Red Dot Communication Design Awards with "The Sound of UniCredit", a holistic Sound Identity.
This year our “Sound of UniCredit” project won a Red Dot Award for innovation in sound design. Thousands of teams from all over the world competed in the categories of product design, design concept and communication design, showing why the Red Dot Award is one of the most prestigious communication design awards in the world. “The Red Dot Award really validates our efforts to make sound an integral part of our branding message,” said Silvio Santini, the head of Group Brand Management. “The effort our team has put into this project is delivering even better results than we had hoped for.” The Sound of UniCredit features developed a brand theme, specific sound elements for the online customer experience, and commissioned music to be used for TV & Radio commercials, events and online videos. The brand theme “You Are Welcome,” which you have likely heard by now, has appeared in a number of the Group’s advertisements on television, radio, on digital channels and in call centers.
Red Dot Online Exhibition