AMP TALKS SOUND BRANDING WITH ADIDAS @ CANNES LIONS 2017
MUNICH, APRIL 27, 2017
We are proud to announce that our Global CMO Uli Reese is once again hosting a panel discussion at this year's Cannes Lions International Festival of Creativity, the most renown international festival in the creative advertising industry, featuring speakers such as Sir John Hegarty, Bruce L. Rogers and Wyclef Jean. Our 2017 panelists are adidas Originals' masterminds Jenny Pham, Director of Global Communications, and Silvia Calligher, Director of Global PR & Social Media, who played key roles in the conception and development of the award-winning "Your Future Is Not Mine" and "Original Is Never Finished" campaigns. At Cannes Lions, Uli will talk to Jenny and Silvia about the philosophy behind adidas' groundbreaking entertainment pieces, the role of music in their work and how adidas' numerous partnerships with outstanding music artists have shaped the global perception of the brand. This panel at the prestigious Cannes Lions platform is an acknowledgement of our vast sound branding expertise, recognizing amp as a worldwide thought leader when it comes to brand sound identities.
Born in Munich, raised in Los Angeles, Jenny Pham is responsible for creating the global voice and creative content for all consumer-facing touch-points. Since joining the company in 2015, Pham has led the global team in the conception and development of all creative campaigns, messaging, overall brand image and positioning. Prior to joining Originals, Pham applied her unique marketing and communications experience to an array of fashion and lifestyle brands, both in-house and as a consultant, including high profile celebrity collaborations. Pham’s innovative, creative thinking has propelled the brand forward, resulting in the execution of groundbreaking campaigns.
Born in Italy, Silvia Calligher began her career in high fashion public relations. Having started working for adidas in 2005, Calligher now leads the global PR, social media and trend teams on the strategic development and implementation of all brand campaigns, launches and events, alongside collaborations and designer partnerships. With over ten years of communications experience working at both the global and local market level, as well as on the agency side, Calligher’s in-depth knowledge of the brand and forward-thinking strategic approach to PR and social media has been instrumental in the innovative public perception of Originals.