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amp is invited to Bread and Butter, the Pop-Up of style and culture by Zalando’s VP of Maketing Carsten Hendrich, who will also be featured in Vol. 2 of 101GreatMinds on music brands and behavior.

About the Bread and Butter

Bread and Butter (shortened to B&B) is a trade and fashion show in Germany for everyday clothing and streetwear. It was established in 2001 and until was held annually in January and July during Berlin Fashion Week until 2015, since then it is held in September. It is a leading trade fair for ready-to-wear fashion.

Taking place over three days, everyone is invited to The Pop-Up of Style and Culture. This is a not-to-be-missed “see now, buy now” weekend, where you will experience the next in fashion, music and culture. Expect pop-ups from 40+ iconic and niche brands, B&&B shows and interactive experiences. Plus, countless musical performances and talks from international icons. A massive drop of over 100 limited edition products and pre-launches can be instantly shopped on event and online.

Karolina Namyslowski2017