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WORLD RETAIL CONGRESS 2015 - INTERVIEW

World Retail Congress / Rome. Our Managing & Creative Director speaks in an interview with a retail magazine about the sound branding in retail - He talks about the importance of brand sound for multichannel and retail at the World Retail Congress in Rome. Sound in Retail was one of the inspiring topics, also thanks to the amp's booth at the congress.

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AMP WINS UNICREDIT GROUP AS NEW CLIENT

amp realizes an holistic sound identity for the UniCredit Group that will be launched across 20 countries in Europe beginning right now. You can hear the different elements of the sound identity in the UEFA Champions League billboards, in different TVCs for different brands of UniCredit, in the customer center, social media and in online and mobile banking.

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SILVER FROM GERMAN DESIGNER CLUB FOR "FASCINATING GASES"

The Linde “Fascinating Gases” were honored with an award in silver for the cross-media brand communication from the German Designer Club (Gute Gestaltung 14, category brand communication). The Linde Group has found an unique way to give its products a visible and audible presentation that is exciting and informative for the general public.

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amp sound brandingNews
SOUND QUALITY VS. SOUND IDENTITY

At the 5th Audio Branding Congress in Moscow a study was presented with the topic of ‘the perceptibility of audio logos under everyday conditions of transmission and reception’. The observations and results from analysis and a listening test are briefly summarized here and seem to be relevant and helpful in terms of the transmission capacity via various media applications.

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amp sound brandingNews
AMP PARTICIPATES IN THE FIRST INTERNATIONAL CONFERENCE OF THE EUROPEAN SOUND STUDIES ASSOCIATION (ESSA) IN BERLIN

At the first conferece of the European Sound Studies Association at Humboldt University of Berlin, people from different disciplines came together last weekend, to talk about the interdisciplinary topic of functional souds. amp was there and listened to the exciting presentations at the tree-day conference.

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amp sound brandingNews