Most brands use their retail spaces to appeal to their customers visually. Strong brands use their retail spaces to make visual references to brand identity Through architecture and interior decoration. But how do things look at the audio level? Is music necessary in stores or other public spaces? YES – DEFINITELY! Why? Here are four facts about music in public spaces.
The only audio branding agency worldwide to offer its own software for in-store sound, we designed the Brand Amperience app to stream playlists at specific brand locations and in tune with biorhythms of human performance. The amp app can be installed on any Android device, with no shipping, installation or start-up costs. We can control the app via Internet, updating the libraries or playlists as is deemed necessary. The app also stores music locally, freeing up any bandwidth restrictions and functioning even when offline
Triumph, one of the world’s biggest manufacturers of underwear, is not only repositioning its brand, but at the same time implementing a unique sound concept in its redesigned stores. The goal of the collaboration with the amp audio branding agency was to have the stores not only look, but also sound like Triumph. Read how.