amp launches BRAND AMPERIENCE - the brand sound app for stores, hotels, restaurants, showrooms and BRAND spaces.
AMP IS TRANSFORMING THE SOUND OF RETAIL. WE USE EXCLUSIVE BRAND STRATEGY TOOLS FOR RETAIL AND BRAND SPACES AS WE CONSIDER THESE IMPORTANT TOUCH POINTS FOR ANY SOUND IDENTITY.
Research indicates that 96 percent of potential customers better remember a brand whose music reflects its identity. The right retail sound can encourage longer visits, drive sales and even improve staff well-being and performance. It’s the most affordable and immediate way to impact a brand space. Yet all too often, in-store sound is treated as an afterthought, with clunky hardware used to play random compilations in an endless loop. amp changes all that. Drawing on decades of musical experience and unique expertise in branding, amp's design-oriented approach begins with rationality, proceeds with creativity and results in powerful emotion.
Effective retail sound must fit perfectly to a brand and its audience. To achieve the perfect fit, amp begins by analyzing a brand’s identity in depth. By applying our exclusive Music Profiler tool, developed in collaboration with one of the world’s leading brand strategy consulting firms, we can identify relevant human archetypes within target audiences. Since music goes to the heart of an individual’s value system, these archetypes are not defined by demographic or culture, but by identity. So by understanding the various archetypes that enter a given retail space, amp can create unique music libraries and playlists that are perfectly tailored to your customer mix.
ONCE WE’VE COMPILED THE RIGHT MUSIC FOR YOUR BRAND, WE TRANSMIT THE MUSIC COMPILATIONS TO RETAIL SPACES IN THE EASIEST, MOST EFFECTIVE WAY: BRAND AMPERIENCE – OUR RETAIL BRAND SOUND APP.
The only audio branding agency worldwide to offer its own software for in-store sound, we designed the Brand Amperience app to stream playlists at specific brand locations and in tune with biorhythms of human performance. The amp app can be installed on any Android device, with no shipping, installation or start-up costs. We can control the app via Internet, updating the libraries or playlists as is deemed necessary. The app also stores music locally, freeing up any bandwidth restrictions and functioning even when offline.
The same strategic analysis and musical expertise that amp offers for retail sound can also be used to develop brand sound identities. amp creates holistic sound identities that amplify a brand’s essence and strengthen its connection to target audiences at all touchpoint. Using strategic analysis as a logical basis for creativity, amp generates a unique sound concept, followed by a detailed composer brief. Collaborating with musical talent from a broad worldwide network of composers and musicians, amp creates holistic brand sound identities by producing all relevant types of sound elements – from sound logos to film scores – for use at all relevant touch points.