In detail

The Approach: Power edition products need power edition sounds

To go with its product video for the "Siemens Z6 extreme power edition", BSH Hausgeräte needed music that would be consistent with the product and the imagery being appropriate for the target group while not being overbearing yet easily recognizable. In addition, the music had to be easy to adapt directly to a variety of film editor’s cuts.

Defining and Creating the sound for BSH Hausgeräte

amp composed a simple, catchy theme and chose a rock style with memorable electronic sound effects. When producing the music, attention was paid from the very start to keeping the form and length easy to change later.

The result and its potential

In the end, the music’s fresh, forward-driving character met all the wishes and requirements of BSH Hausgeräte. amp developed an audio construction kit making it easy as pie to adapt the music to the various videos in the product line.