The Approach: Summer sound pearls for readers' maximum treat
The management of the publishing house, as well as the main editorial office, wanted to give the readers of the June issue a special gift – one that reflects the identity of the magazine and awakens emotions. The idea: An audio compilation that makes the most beautiful moments of the summer unforgettable.
Defining and Creating the sound for Maxi
amp presented a concept called "Mix tape for a short summer trip" – high-quality songs to take listeners on a short trip into the sun and to underscore the moments that make this trip unforgettable. Different from common compilations based on mainstream titles, amp used "selected pearls" of pop music meeting the standards of Maxi's readers in terms of quality and statement.
The result and its potential
Artists such as Phoenix (word-famous band from Versailles), Benjamin Biolay & Chiara Mastroianni, Lissy Trullie (the strawberry blonde model from New York), Keren Ann (from the Paris "nouvelle chanson" movement) and Jasmin Tabatabai cared for the readers' acoustic treat. With its 250,000 copies, "The Sound of Summer – Maxi-CD Vol. 1" substantially enhanced the issue’s sale, and readers' feedback showed that it really contributed to enjoy a musically unforgettable summer.