In a nutshell:
For its 50th birthday, MINI was looking for a jingle and a sound-ID for its event videos.
Based on Britpop-syle, amp composed a catchy theme and produced the music with live musicians in its own sound studio.
This appealing maximizing attitude to life theme contributed to MINI's maxi success during the three-day festival.

About the client:
With its three brands BMW, MINI and Rolls-Royce, BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. 2014 was BMW Group's company’s fourth record year in a row with more than two million deliveries and sales of of 2,117,965 units, more than ever before in the group’s history. 110,351 employees contributed to a profit before tax of € 8.7 billion on revenues amounting to approximately € 80.40 billion.