The Linde Group has published the "Fascinating Gases" campaign visualizing ten gases, from hydrogen to ethylene, making visible what otherwise would remain invisible. To render this visualization, the Hamburg design agency Peter Schmidt Group made use of various real data for the three representational forms of nuclear structures, core helixes and loops to create the respective graphics. The calculation was done using specific characteristics of the gases and, with the algorithm developed specifically for the visualization, the presentations could be calculated within twenty-four hours.
The Approach: Giving gases a sound
After the gases had been given a face, the task was to make audible what otherwise would remain inaudible, and to give each gas an individual sound or generate a soundscape for it.
Defining and Creating the sound for The Linde Group
amp composed a soundscape to reflect in sound the ethereal quality and diffuse "intangibility" of each gas. Without using all too definitive sounds or recognizable musical phrases, amp designed a floating, organic sound texture giving the gases a uniform esthetic and an own personality. The individual personality is produced by the auditory translation of a few physical parameters of the respective gas, for instance the number of electrons and the density: the number of voices of the chord contained in the respective soundscape correlates with the number of electrons and the register (pitch) of this chord corresponds to the density. Moreover, sinusoidal sound textures help depict the orbits of the electrons audibly, and thus the "helix core" graphically. Despite all associativity, it is nonetheless always important to give the gases a positive, safe character inspiring trust.
The result and its potential
In this project, which took several months to complete, the intentional aim was to combine real characteristics with an artistic and creative representation, thereby enabling these protagonists to be apprehended by multiple senses in order to give expression to the fact that each of these gases is unique and unmistakable. The website www.fascinating-gases.com invites users to take an interactive voyage of discovery. It presents the various gases while a "making of" explains how they were formed. Words, images, sounds and useful links provide information on various possible applications. The platform for instance shows that nitrogen can not only have a fascinating appearance, but also help preserve food without chemicals.
Experience the gases and their sound here.