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TALKIN' LOUD
(AND SAYIN' SOMETHING...)


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TALKIN' LOUD
(AND SAYIN' SOMETHING...)


101 great minds on music brands behavior

101 Great Minds on Music, Brands and Behavior

For his book "101 Great Minds on Music, Brands and Behavior", amp's Global CMO and audio branding expert Uli Reese sat down with the Who is Who of the advertising industry to discuss the role of music in branding, what drives creative decisions and how sound impacts consumer behavior.