In search of an audible asset that fit its new rebranded identity, the Airbus Group found amp.
In a joint effort with the branding agency Lambie Nairn, amp developed and produced the
main sound for the motion identity, an element used for openers in all media productions.
amp ultimately translated Airbus’ secret for success (a combination of power and reliability) acoustically.
- Workshop with the agency for defining the creative briefing behind the sound
- Concept and sound production for the Airbus Sound Logo / Opener
- Implementation together with the agency in the YouTube channel
- Guidelines and usage examples
- Example production for social media, digital channels and internal communication
"We are bringing Team Airbus closer together, recognizing that our Commercial Aircraft Division is by far the largest contributor to our company’s revenues and financials. We are committed to delivering the next level of performance by, for example, further streamlining our corporate structures and establishing a simpler and leaner organization overall with less bureaucracy, closer collaboration and faster processes” explained
Tom Enders, CEO Airbus Group
on 30 September 2016 in
Airbus Press Room
THE APPROACH: GIVING THE BRAND Recognition AND VISIBILITY
The rebranding of the former EADS group was completed in early 2014. By taking on the name Airbus Group, the brand effectively highlighted its daughter-company's importance. The Airbus Group was given a new identity, developed and derived directly from the former EADS group brand.
DEFINING AND CREATING THE SOUND FOR AIRBUS GROUP
In a joint effort with the branding agency Lambie Nairn, amp developed and produced the main sound for the motion identity, an audible opener in all media productions.
THE RESULT AND ITS POTENTIAL
The sound is an acoustic translation of upwards striving power and the reliability of a strong brand
– Airbus’ secret to success.
The implementation of the motion identity has already begun and the Airbus-Sound is heard in Airbus-Group’s YouTube channel.
ABOUT AIRBUS GROUP
Airbus Group, originally formed as European Aeronautic Defence and Space Company (EADS), is an European multinational aerospace and defence corporation registered in the Netherlands. In 2014, 138.622 employees at 70 development and production sites worldwide, contributed to an EBIT of € 4,066 million, making Airbus Group the second largest aerospace and defense company worldwide.