How can medical staff be supported acoustically in their highly sensitive work?                                                       How can communication be improved between medical professionals in hospitals by means of sound?



Key Facts

  • Winner of pitch for concept and sound

  • Different creative routes / sound characters

  • Development of a set of functional sounds for a surgery software

  • Sounds for feedback, advice, alarm and error

  • Final implementation



As Brain lab's products follow high design standards and are characterized by distinctive features, the brand wanted to enrich its software with a sound identity. The software is implemented in the digital control center Buzz, a system developed by Brainlab, but can also be used over a desktop computer. Buzz provides a wide range of functions. Medical staff is able to access and edit patient information, plans, pictures and videos, which are important for planning or carrying out procedures. An integral part of Buzz is the videoconferencing application. This software should facilitate and complement the communication between OR, offices and nurses station and is used by doctors and other medical facility.


Defining and Creating the sound for Brainlab

amp developed a set of functional sounds, based on the brand values INSPIRATION, INTEGRITY and SIMPLICITY, taking into account various technical requirements as well as orientating on graphic interface design. On the one hand this set supports the usability and interaction with the software, on the other hand the sounds pick up and express Brainlab as brand. In workshops with the development team amp definded sound characteristics, considering effects and intermodalities of sound and then decided for a sound route that sounds familiar, but is enriched with small individual surprises. amp transferred its resultes into a kit of various sound components so that ultimately the set of functional sounds was designed.



Brainlab is a world leading manufacturer and designer of soft- and hardware for medical devices. With innovative technologies the brand ranks among the world’s leading manufactureres of medical equipment. The brand is characterized by a new and individual design, has been awarded by serveral design awards and, thus accupies a niche in the medical technology sector.