FROM A UNIQUE SOUND DNA TO A EXCLUSIVE SOUND LOGO:
WE DEVELOPED A HOLISTIC SOUND IDENTITY FOR THE UNICREDIT BRAND IN 17 COUNTRIES.
The Sound Identity embraces all audible touch points of the brand, from digital channels, customer contact centers, apps for mobile banking, brand events and classic ATL communication including TV spots, Radio Spots and the UEFA Champions League sponsorship.
UNICREDIT SOUND IDENTITY ELEMENTS
"We searched for a warm sound that can be easily connected to UniCredit’s values, and the result perfectly aligns with our ‘Real Life Banking’ brand positioning. To create this comprehensive sound identity, UniCredit turned to amp, world-leading sound branding agency."
Head of Group Brand Management
CUSTOM SOUNDTRACKS FOR ATL, DIGITAL & RADIO
The UniCredit Sound Identity is heard around the world. With each new advertisement, UniCredit invests in their own brand equity through music. Musical motifs heard in the UniCredit Sound DNA are worked into new soundtracks for ATL and Digital communication (watermarking). In this way, the Sound Identity lives and breathes:
UniCredit MUSIC PRODUCTIONS FOR MUSIC BANK
Below you will find examples of UniCredit music tracks derived from the UniCredit Sound DNA:
#dynamic, #Activating, #determined, #confident, #motivating, #direct, #driving
#easy, #friendly, #happy, #mellow, #family, #natural, #warm
#serious, #corporate, #grand, #sophisticated, #uplifting, #touching
#sportive, #energetic, #motivating, #power, #exciting, #action
SOUND INTERFACES AND SOUNDS FOR UX/UI
Below you will find examples of UniCredit Multichannel sounds derived from the UniCredit Sound DNA:
ABOUT UNICREDIT GROUP:
UniCredit is a leading European commercial bank operating in 17 countries, with over 142,000 employees, over 7,500 branches and an international network that spans over 40 markets. The strategic position in Western and Central and Eastern Europe enables UniCredit Group to command one of highest market shares in the region. While the brand is recognizable all over Europe, we have preserved the highly valuable local brands of banks that we acquired to form our Group. UniCredit is one of the UEFA Champions League's current main sponsor.