amp sound branding
unicredit_banner_bw.png

the sound of UniCredit
17 countries, 1 identity

using the UniCredit sound dna, we developed a holistic audio identity covering all digital and physical spaces. this sound branding project stands above and beyond the rest, serving as a benchmark for future audio branding projects.

 

FROM A UNIQUE SOUND DNA TO A EXCLUSIVE SOUND LOGO:
WE DEVELOPED A HOLISTIC SOUND IDENTITY FOR THE UNICREDIT BRAND IN 17 COUNTRIES.

The Sound Identity embraces all audible touch points of the brand, from digital channels, customer contact centers, apps for mobile banking, brand events and classic ATL communication including TV spots, Radio Spots and the UEFA Champions League sponsorship. 

UNICREDIT SOUND IDENTITY ELEMENTS

ADDITIONAL SERVICES

AMP_SDNA_xwebsite.png

"We searched for a warm sound that can be easily connected to UniCredit’s values, and the result perfectly aligns with our ‘Real Life Banking’ brand positioning. To create this comprehensive sound identity, UniCredit turned to amp, world-leading sound branding agency."

SILVIO SINTINI
Head of Group Brand Management

 
 

CUSTOM SOUNDTRACKS FOR ATL, DIGITAL & RADIO

The UniCredit Sound Identity is heard around the world. With each new advertisement, UniCredit invests in their own brand equity through music. Musical motifs heard in the UniCredit Sound DNA are worked into new soundtracks for ATL and Digital communication (watermarking). In this way, the Sound Identity lives and breathes:

 

UniCredit MUSIC PRODUCTIONS FOR MUSIC BANK

Below you will find examples of UniCredit music tracks derived from the UniCredit Sound DNA:

#dynamic, #Activating, #determined, #confident, #motivating, #direct, #driving

#easy, #friendly, #happy, #mellow, #family, #natural, #warm

#serious, #corporate, #grand, #sophisticated, #uplifting, #touching

#sportive, #energetic, #motivating, #power, #exciting, #action

 

SOUND INTERFACES AND SOUNDS FOR UX/UI

Below you will find examples of UniCredit Multichannel sounds derived from the UniCredit Sound DNA:

 
amp_red-dot.png

ABOUT UNICREDIT GROUP:                        

UniCredit is a leading European commercial bank operating in 17 countries, with over 142,000 employees, over 7,500 branches and an international network that spans over 40 markets. The strategic position in Western and Central and Eastern Europe enables UniCredit Group to command one of highest market shares in the region. While the brand is recognizable all over Europe, we have preserved the highly valuable local brands of banks that we acquired to form our Group. UniCredit is one of the UEFA Champions League's current main sponsor.