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amp’s Best Audio Brands Ranking 2020: How Mastercard and Shell have Cracked the Code of Sonic DNA and Created a Holistic Sonic strategy

We are fellow sonic branding enthusiasts with a big passion for sound research. Björn is a Consumer Behaviorist with a background in sound engineering and psychology. In this episode, Björn and I discuss AMP’s report, “Best Audio Brands 2020 Rankings”, their findings, and best practice.

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