This year our “Sound of UniCredit” project won a Red Dot Award for Innovation in Sound Design. Thousands of teams from all over the world competed in the categories of product design, design concept and communication design, showing why the Red Dot Award is one of the most prestigious communication design awards in the world. “The Red Dot Award really validates our efforts to make sound an integral part of our branding message,” said Silvio Santini, Head of Group Brand Management at UniCredit. “The effort our team has put into this project is delivering even better results than we had hoped for.” The Sound of UniCredit features developed a brand theme, specific sound elements for the online customer experience, and commissioned music to be used for TV & Radio commercials, events and online videos. The brand theme “You Are Welcome,” which you have likely heard by now, has appeared in a number of the Group’s advertisements on television, radio, on digital channels and in call centers.
Visit our awarded project:
We are, once again, proud winners of the Red Dot Communication Design Award, presented for highest design quality! We were presented this revered award in the sound category, for our project „The Sound of Porsche: Stories of a Brand – The SoundLab”.
amp, a world-leading agency for sound branding, is honored to have received a 2015 Red Dot Award in Communication Design for its groundbreaking project, “Sound of Porsche: Stories of a Brand”, a multi-sensory pop-up store created specially for the Stuttgart car manufacturer and presented in 2014 and 2015 in New York, London and Shanghai and Moscow.
At the heart of the experience is the Soundlab, which features an iconic Porsche 911 embedded in an upscale sound studio environment. Using an iPad app, specially developed by amp, visitors select from three driving scenarios – Miami’s Ocean Drive, Tyro’s Kaunertal glacier road and Germany’s legendary Nürburgring raceway. The Porsche’s roaring engine, recorded on location and at Porsche Dynamometer in Weissach, blends with field recordings to create fully immersive soundscapes in 7.1 surround sound. As visitors listen, they watch the local surroundings of each scenario stream by, projected onto the car using state-of-the-art 3D visual mapping.
amp is responsible for the entire creative and technical realization of the Soundlab. Using sound to tell stories and placing the car in a uniquely emotional context, the agency engaged visitors across cultures and continents while triggering an overwhelming press response from the New York Times and other news outlets. Due to the project’s success, Porsche has decided to unveil the Soundlab in additional metropolises for 2015 and 2016.
Read more about the honored project:
amp has already been honored with the Red Dot Award and Red Dot Best of the Best Award and may also hope for the Red Dot: Grand Prix. This selection is an exciting one, as it is only announced at the Red Dot Gala, during which the nominated works will be honored with the highest individual award of the competition.
Only 13 outstanding designs out of the almost 7,100 submissions were honored with the prize – amp’s submission „The Sound of Fascinating Gases“ (campaign of The Linde Group), in the category „Sound“, is one of them!
With the campaign “Fascinating Gases” the Linde AG has found a unique way to give its products a visible and audible presentation that is exciting and informative for the general public. With the Fascinating Gases app and microsite, users can discover how Linde collects gases from the air and learn about the decisive role that gases play in our daily lives.
Statement by the jury:
The Linde “Fascinating Gases” project was honored with a silver award for cross-media brand communication from the German Designer Club (Gute Gestaltung 14, category brand communication). The Linde AG has found a unique way to give its products a visible and audible presentation that is exciting and informative for the general public, staying true to the slogan “discover a world of unseen potential”. With the Fascinating Gases“ app, users can discover how Linde collects individual gases from the air and learn about the decisive role that gases play in our daily lives.
In addition to an elaborate interactive design, for which the Peter Schmidt Group Hamburg was responsible, amp composed organic acoustic identities for each gas, which reflect the actual physical properties of the gases. These sound identities constitute a world of sound, making the inaudible audible and inviting users to an interactive journey of discovery.
The German Designer Club (DDC) is an initative that highlights „Good Design“ and „Good Designers“. Its goal is to maintain and promote the quality of networked, integrated communication. The commitment of DDC is to show that good design enhances values and is an essential factor of economic success.
We are proud winners of the Red Dot: Winner award, the award for high design quality for the project „The Linde Group Audio Branding“.
Out of a total of 7,096 entered projects from 49 countries the jury awarded a total of 569 Red Dots. In the category Sound Design (Audio Branding) of the Red Dot Award: Communication Design the projekt „The Linde Group Audio Branding“ was honored with a Red Dot award.
This award is the direct result of amp's concept, strategy and implementation of holistic audio branding for the Linde Group. The project required three years of development and implementation for all media and brand touch points involved.
This project has also won the Audio Branding Award in Bronze at Audio Branding Congress 2012 in Oxford.
We were honored with the most important prize of the German creative industry: The Art Directors Club for Germany (ADC) awarded amp with an ADC Award in the category Audio branding for the work “Audio Branding The Linde Group”. We are overjoyed and proud on being the owner of a silver “ADC nail”. Our thanks go to our client, The Linde Group, for the great collaboration and to the jury, who added the Audio Branding category to the ADC competition.
More about ADC Award 2013:
ADC Awards 2013 – Hamburg
More about our Case Study The Linde Group:
Audio Branding Case Study “The Linde Group”