Our CEO & Founder Michele was invited to present the Sound Of Geberit together with our client Geberit, represented by Dr. Martin Baumüller (Head Division Marketing & Brands, Member of Group Executive Board at Geberit) at the Transformamus Summit 2018.
Our CEO & Founder Michele has been interviewed by the most important magazine for advertising and communication in Germany "Werben und Verkaufen" (www.wuv.de) about the future of voice and sound in the golden age of audio.
As part of the Milan Furniture Fair, a furniture fair held annually in Milan, Geberit hosted an exhibition pop-up. Geberit used this opportunity to enhance this vivid experience with Geberit-specific soundscapes and playlists.
amp is taking advantage of this unique opportunity to get marketing issues out on the table, make your voice heard and collaborate with peers on real solutions. Great get together for CMO’s on the west coast.
We are happy to welcome the Austrian Automobile Club (ÖAMTC) to our client portfolio. This addition to the amp family could not have come at a better time. The ÖAMTC is now more present than ever in the innovative side of the automobile scene. In this spirit, the ÖAMTC Sound Identity will look to capture and solidify the brand's unique position in the industry.
UniCredit's positioning is - now more than ever - about understanding the challenges and opportunities customers face in real life today and about having the strength and the expertise to offer them meaningful solutions. That's the reason why we created a new Sound Identity, that fits the new Brand Positioning of the brand.
After a worldwide pitch, involving 7 Agencies, amp was the winning team, adding BBVA to their finance and banking portfolio consisting of Unicredit Group, Piräus Bank and Erste Bank. amp already started the development of a holistic Sound Identity for BBVA, embracing all audible touchpoints of the brand and ready to be implemented in all markets.
This year our “Sound of UniCredit” project won a Red Dot Award for innovation in sound design. Thousands of teams from all over the world competed in the categories of product design, design concept and communication design, showing why the Red Dot Award is one of the most prestigious communication design awards in the world.
amp's Managing & Creative Director, Michele Arnese speaks in the Magazin "Hotel+Technik" about sound branding in the hospitality industry and in particular about a holistic sound identity for the “The Dolder Grand” in Zurich.
amp is once again, proud winner of the Red Dot Communication Design Award, presented for highest design quality! amp was presented this revered award for its project "The Sound of Porsche: Stories of a Brand – The SoundLab" for Porsche AG in the category sound.
World Retail Congress / Rome. Our Managing & Creative Director speaks in an interview with a retail magazine about the sound branding in retail - He talks about the importance of brand sound for multichannel and retail at the World Retail Congress in Rome. Sound in Retail was one of the inspiring topics, also thanks to the amp's booth at the congress.
amp realizes an holistic sound identity for the UniCredit Group that will be launched across 20 countries in Europe beginning right now. You can hear the different elements of the sound identity in the UEFA Champions League billboards, in different TVCs for different brands of UniCredit, in the customer center, social media and in online and mobile banking.