After a worldwide pitch, involving 7 Agencies, amp was the winning team, adding BBVA to their finance and banking portfolio consisting of Unicredit Group, Piräus Bank and Erste Bank. amp already started the development of a holistic Sound Identity for BBVA, embracing all audible touchpoints of the brand and ready to be implemented in all markets.
This year our “Sound of UniCredit” project won a Red Dot Award for innovation in sound design. Thousands of teams from all over the world competed in the categories of product design, design concept and communication design, showing why the Red Dot Award is one of the most prestigious communication design awards in the world.
amp's Managing & Creative Director, Michele Arnese speaks in the Magazin "Hotel+Technik" about sound branding in the hospitality industry and in particular about a holistic sound identity for the “The Dolder Grand” in Zurich.
amp is once again, proud winner of the Red Dot Communication Design Award, presented for highest design quality! amp was presented this revered award for its project "The Sound of Porsche: Stories of a Brand – The SoundLab" for Porsche AG in the category sound.
World Retail Congress / Rome. Our Managing & Creative Director speaks in an interview with a retail magazine about the sound branding in retail - He talks about the importance of brand sound for multichannel and retail at the World Retail Congress in Rome. Sound in Retail was one of the inspiring topics, also thanks to the amp's booth at the congress.
amp realizes an holistic sound identity for the UniCredit Group that will be launched across 20 countries in Europe beginning right now. You can hear the different elements of the sound identity in the UEFA Champions League billboards, in different TVCs for different brands of UniCredit, in the customer center, social media and in online and mobile banking.
In collaboration with Rosebud Strategies brand consultancy, amp has developed an innovative analysis tool – the so-called Music Profiler – which enables music to be selected that puts the brand into a unique emotional relationship with people.
Triumph, one of the world’s biggest manufacturers of underwear, is not only repositioning its brand, but at the same time implementing a unique sound concept in its redesigned stores. The goal of the collaboration with the amp audio branding agency was to have the stores not only look, but also sound like Triumph.
The Linde “Fascinating Gases” were honored with an award in silver for the cross-media brand communication from the German Designer Club (Gute Gestaltung 14, category brand communication). The Linde Group has found an unique way to give its products a visible and audible presentation that is exciting and informative for the general public.
At the 5th Audio Branding Congress in Moscow a study was presented with the topic of ‘the perceptibility of audio logos under everyday conditions of transmission and reception’. The observations and results from analysis and a listening test are briefly summarized here and seem to be relevant and helpful in terms of the transmission capacity via various media applications.
At the first conferece of the European Sound Studies Association at Humboldt University of Berlin, people from different disciplines came together last weekend, to talk about the interdisciplinary topic of functional souds. amp was there and listened to the exciting presentations at the tree-day conference.
amp was honored with the most important prize of the German creative industry: The Art Directors Club for Germany (ADC) awarded amp with an ADC Award in the category Audio branding for the work "Audio Branding The Linde Group".