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OUR SERVICES CONNECTED WITH SOUND BRANDING


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OUR SERVICES CONNECTED WITH SOUND BRANDING


Beyond the creation of sound identities and sound elements for all audible touchpoints of a brand, we offer a couple of services, which make amp unique among all other sound branding agencies worldwide. 


We build a Sonic Curriculum Vitae of your brand: How many hours a day is your brand listened to? How would you describe your brand's taste in music? 
The quality of your brand's sound is not determined by gut instinct – it's measurable.

We are the only sound branding agency worldwide to offer its own App for in-store sound: Brand Amperience: To stream playlists at specific brand locations, in tune with biorhythms of human performance and with the human archetypes of your target audience. 

Once we have produced your Sound DNA and its various alternative moods, we offer the Audio Construction Kit. This system allows you and your media agencies to save time and money creating audio content for visual production, using the Sound DNA of the brand and its derivates.

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HAVE YOU EVER WONDERED HOW YOUR BRAND SCORES IN TERMS OF SOUND? DISCOVER YOUR "SONIC CV"


HAVE YOU EVER WONDERED HOW YOUR BRAND SCORES IN TERMS OF SOUND? DISCOVER YOUR "SONIC CV"


Have you ever wondered how your brand scores in terms of sound?
If your brand was a person, what would your Sonic CV look like?

The quality of your brand's sound is not determined by gut instinct – it's measurable.

How many hours a day is your brand listened to? How would you describe your brand's taste in music?

We at amp analyze sound identities in the form of a Sonic CV - a quantitative and qualitative overview of your brand's skills, recognition and experience. For this analysis, we examine your brand's various touchpoint in detail, from digital channels to TV & Radio, Brand Spaces and Contact Centers.

We are currently using the Sonic CVs in our database to develop the very first worldwide ranking of brand Sound Identities – stay tuned.

Sonic CV

 
 

Do you prefer a certain type of music or style?

A brief overview of the recognizable stylistic sound elements we found during our research. 

 
 
 
 
 

How many minutes of airtime can you fill with sound?

The recognition section provides a quantitative measurement of the potential impact that a sound identity could have on your brand.

 

Are you a pro when it comes to sound branding?

Own Music: Made for the Brand, recognizable across all touchpoints.

Custom Music: Exclusively composed for specific campaigns or products.

Licensed: Licensed music which is part of the world repertoire (non-exclusive).

Soundalike: Imitations of well known songs or styles.

Stock Music: Generic piece of music, pre-composed and pre-produced for a broad range of applications (non-exclusive).

 

How accurately is your brand sound communicating your brand values?

We translate your brand values into sound attributes and measure the music your brand uses against these values.

Where does your brand sound?

This section provides a general overview of the distribution of your brand's
communication activities on various channels. 

We may have already analyzed your brand. Curious?

Drop us a message and we will let you know.

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SOUND IN RETAIL: OUR APP AND OUR METHODOLOGY


SOUND IN RETAIL: OUR APP AND OUR METHODOLOGY


Discover how to transform your Retail Space into a lasting brand experience. 
Learn more about our MUSIC PROFILER and our tailored Brand Amperience app to deliver Brand Sound to your stores, shops, gastronomy, hotels
and other brand spaces.

  • amp offers an app that delivers brand sound to retail spaces, shops, and brand spaces: BRAND AMPERIENCE

  • the Brand Amperience app runs on any android, smartphone or tablet. This saves you time and shipping costs for worldwide implementation.

  • the Brand Amperience app allows implementation of different music libraries for different store groups, selecting playlists and programs for certain times of the day, days of the week, etc.

  • amp configures seperate BRAND AMPERIENCE accounts for each brand
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THE AUDIO CONSTRUCTION KIT


THE AUDIO CONSTRUCTION KIT


 

An Essential Means to Implement Your Sound Identity

 

The Sound DNA and the Moods

The Sound Identity we create for you is not only comprised of a Sound DNA, but also includes other Moods which are derived from it. These Moods are arranged for various applications, in different styles, genre, instrumentation, tempo, energy, key, etc. They always feature your brand melody, harmonization and other elements from the Sound DNA, to guarantee the recognition of your Sound Identity, everywhere.

Once we have produced your Sound DNA and its various alternative moods, we offer an additional layer of flexibility: the Audio Construction Kit.

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These days, audio-visual production teams struggle to keep up with the shear output of digital films being produced for YouTube, Facebook, even TV and Radio, etc. Due to the frequency of these productions, music tends to be an after-thought. This often leads to use of random stock music ... instead of your own music. The question is why?

The question is why?

Finding it hard to use your brand song? 

Is your corporate music sitting on the shelf?

Is it difficult to cut your music to visual cues?

Does it work in interviews, in promotions, in documentaries, in internal communication, in institutional communication, etc.?

We know that a brand song can be stiff and rigid and we have the solution: we offer Sound Identities that allow you to remain flexible in all contexts.


What is the Audio Construction Kit:

  • A comprehensive collection of audio clips, each ranging from (approx.) 2 to 20 seconds in length.
  • One Mood generally consists of approximately 120-200 audio files.
  • Most audio files are provided in full instrumentation and with degrees of reduced instrumentation (these can be used in combination with voiceovers). 
  • Possible clip connections are outlined in a simple color guide.

The Audio Construction Kit allows you to create new, quality, brand-compliant music edits which can be:

  • Shortened
  • Extended
  • Tailored to voiceovers
  • Used as background accompaniment
  • Varied in terms of Instrumentation
  • Adapted to video cues

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LESS TIME SPENT DURING PRODUCTION PHASES...

the need to search for brand-compliant stock music is minimized.

music edits are made easy and can be created both efficiently and at the same time flexibly.

QUALITY GUARANTEED AND ASSURED ...

resulting music edits are clean
and coherent.

as an extension of your Sound Identity, the Audio Construction Kit guarantees brand compliance.

MONEY SAVED WITH EVERY PRODUCTION ...

with every use of the Audio Construction Kit: new arrangement = no new copyrights.

each mood of the Audio Constructions Kit provides hundreds of hours of music accompaniment.