We add the Super to your Sonic.
amp's Super Sonic Teams are dedicated and experienced
in “making your brand sound better.”
Igniting your sonic assets with customized Sonic DNA®.
Every brand has a sound; however, many organizations experience a disconnect between their auditory expression and core brand values. Random sonic branding leads to disconnected customers and wasted media budgets. At amp, we live and breathe sonic, creating custom Sonic DNA® with insights-driven data-backed analytics to enable exceptional audio experiences.
amp teams connect musical talents, sound engineers, research scientists, tech gurus, and brand strategists across various projects and platforms. From consulting and sonic brand communications to customer experiences and sonic products, every “amployee” contributes to the production of Super Sonic Experiences for our audio branding clients.
We enjoy our mix of nerdy insights and emotionally engaging creations. amp creates audio and sonic strategies, which are used for a wide range of audible touchpoints, including sonic logos, social audio, and campaigns. Super Sonic is about trust building with our clients so they can build trust with their customers.
The Methods to our Madness
Sonic has a special power to inspire and heal while developing lasting human connections. amp is a family built on caring and trust with the common belief that carefully crafted sonic can improve the world. We explore, learn, and create together with our clients. While we have our defined roles, we strive to embrace each other’s unique talents and mindsets. Diverse teams are more creative and achieve goals with elevated efficiency. With the common languages of music and sound and a commitment to expert insights, amp is pioneering the path to better-branded audio.
Human Insights, Human Value
Always be human and embrace diversity.
We believe in the power of the unexpectedly obvious. Sonic should be simple yet surprising and create inspiring disruption that ignites passion and resonates with human and brand needs. We build sonic ecosystems for all kinds of brands, people, disciplines, value models, technologies, cultures, and music trends. We aim to infuse this knowledge into our client projects, research platforms, and creative directions. We love making quality experiences that influence brand identities, product experiences, and sales journeys. Great Sonic DNA® and powerful sonic assets need the right media, experiences, and environments to thrive. We define sonic benefits and sonic business plans so that we can effectively create, manage, and control long-term value and sonic joy. The Power of Sonic is undeniable and will progress as the world continues to digitize.
Clever & Creative
Invent the unexpected obvious.
Our digital futures will sound even better than they look, and so should your brand. Establishing and developing your Sonic DNA®, Sonic Principles, and Sonic Partners is crucial. A collaborative, cloud-based Sonic Hub should manage this process within a flexible ecosystem. Your sonic brand identity should extend your visual brand identity, to ensure superior brand engagements. Sonic turns branding into a vibrant celebration, uplifting experience, and joyous moment. amp wants to help you challenge forgettable sound logos and overused popular music, so you can create customized sonic journeys that can be adapted to global cultures and evolve with your products.
Creative Credo
Break with the mundane, pursue the extraordinary.
Meet our Superheroes.
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Michele
Founder & Global CEO
Background: Music studies, Information Technology / Artificial Intelligence, Management Consulting and Entrepreneurship
Superpower: Can create and sing up to 8.780 Korean pop songs while cooking without speaking one word of Korean.
All-time favorite track: “Here Comes The Sun” – The Beatles
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Jörg
CGO
Background: International Business and Leadership
Superpower: Everyday Aesthetics
All-time favorite track: “Kiss” – Prince
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Karolina
Creative Director | Team Lead
Background: Musicology, Music Informatics, Cultural Studies
Superpower: She is no Barbie. She is Wonder Woman, with a sailors mouth.
All-time favorite track: “Just Like Heaven” – The Cure
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Uli
Global CMO
Background: Conducting, Composition, Business, Marketing
Superpower: Aquaman. Creates massive waves and taifuns. Talks to fish.
All-time favorite track: “Bohemian Rapsody” – Queen
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Aga
Director, Global Growth
Background: International Marketing, Consumer Behavior, Strategy & Research, Commercial Music & Piano Performance
Superpower: Adapting with ease to any situation/environment life puts me in
All-time favorite track: “Shackles” – Mary Mary
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Al
Head of Creative Production | Team Lead
Background: Audio Engineering, Business Law, Politics, Informatics
Superpower: Devil’s Advocate. Omnipresence, Sound Manipulation.
All-time favorite track: “Jesus, Etc.” – Wilco
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Alejandro
Music Producer
Background: Music Production, Sample Pack Making and Session Musician
Superpower: Photographic memory and creative programming
All-time favorite track: “Landslide” – Fleetwood Mac
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Alesia
Business Development Manager
Background: Bachelor of Law, LLM in: European and International Law specialized in European Economic Law & Forage Trade and Investment
Superpower: I never run out of new ideas.
All-time favorite track: "Non,je ne regrette rien” - Edith Piaf, Paskman Remix, „ Buona Sera” - Dean Martin
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Alessandra
Client Lead
Background: Intellectual Property Consultancy, Marketing, Sales, Sax Performer, Music Therapy
Superpower: I can talk for hours if you don't stop me!
All-time favorite track: "Stand by me" - Ben E King
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Alex
Music Director
Background: University of Music Karlsruhe (piano, conducting, composing), and Film music
Superpower: Eating, eating, eating without gaining weight.
All-time favorite track: “Overgrown” – James Blake
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Andrea
Product Manager
Background: Musicology, Music Business, History, Product Development
Superpower: I can find the calm in the chaos.
All-time favorite track: “New York State of Mind” – Billy Joel
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Austin
Research & Insights Consultant
Background: Musicology, Music Cognition, Theory, and Practice, Saxophone and Early Music
Superpower: Playing a boatload (7) of instruments
All-time favorite track: “Passacaglia and Fugue in C minor, BWV 582” - Johann Sebastian Bach
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Barbara
Social Media Manager
Background: Broadcast & Digital Journalism, Musical Theatre, Social Media, & Sociology
Superpower: The odd ability to store a collection of random fun facts and memories
All-time favorite track: “Give you blue” – Allen Stone
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Björn
Director of Research & Insights | Team Lead
Background: Sound Engineering, Psychology, Marketing and Consumer Behavior.
Superpower: Can boogie on the tuba like there is no tomorrow
All-time favorite track: Constantly evolving with my mood, currently “Lighthouse” – NewVillager
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Candy
Senior Communication Designer
Background: Communication design, Advertising in Art Direction
Superpower: Visual Storytelling. You’ve played a role on my canvas.
All-time favorite track: “Madness”– Muse
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Cem
Creative & Artist Services
Background: Economics, Sociology, Music Production, Sound Design, and Radio
Superpower: Cultural history buff and nomad. Memorizes notable events to their exact day.
All-time favorite track: “Swordfishtrombone” – Tom Waits
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Chris
PR Manager
Background: Music Industry (Artist, Festival, Event, Tour, & Release PR), Artist Relations, Marketing, History
Superpower: Keeping plants alive for more than a week
All-time favorite track: “Bittersweet Symphony” – The Verve
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Cody
Senior Creative
Background: Song Writer, Producer, Artist Management
Superpower: Killing with kindness
All-time favorite track: "Fix You" - Coldplay
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Daniela
Contract Manager | Creative & Artist Services
Background: Entertainment and Intellectual Property Lawyer in the Music Industry, LLM on IP and Competition Law at MIPLC
Superpower: Not being able to remember your name a minute after you introduce yourself, but memorizing complete songs after listening to them one time.
All-time favorite track: "Golden” - Jill Scott
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Daniele
Senior Music Producer
Background: Music Production & Sound Engineering, Communication Sciences
Superpower: Laser ears, able to absorb the radiation emitted by musical notes and store them. He is vulnerable to Jodel music.
All-time favorite track: “You Can Call Me Al” – Paul Simon
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Devin
Creative & Artist Services
Background: Music Producer / Grammy Nominated Audio EngineerSuperpower: always able to find the groove
Favorite song: "Change Clothes" - JAY-Z
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Farah
Director, Communications | Team Lead
Background: Music Industry - Artist Management, Artist Relations, Brand Partnerships, Brand Strategy, Communications, Community (DEI) Partnerships, Content Strategy, Conferences, Label Management, Marketing, Mental Health and PR
Superpower: A master dot connector and nurturer of my global relationships, both personally and professionally
All-time favorite track: SO many across multiple genres! Here's three: "Lady" - Modjo, "Hard to Explain" - The Strokes & "Hot Like Fire" - Aaliyah (remix by The XX)
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Felix
Creative
Background: Music Production, Music Management & Business Administration
Superpower: Can probably tell you the songwriter of your favorite song
All-time favorite track: “Good Life” – One Republic
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Fernanda
UI/UX Designer
Background: Audiovisual production, Video-Editing, Artist, Oil Painter
Superpower: Ability to dream complete movies and remember the whole plot when I wake up
All-time favorite track: ”The love of my life”– Queen
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Hannah
Senior Research Consultant
Background: Music Theory, Analysis & Composition, Music Psychology & Neuroscience
Superpower: Finding random connections between totally different pieces of music
All-time favorite track: It changes by the minute!
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Helge
Music Composer
Background: Music Production, Composition, Piano and Audio Engineering
Superpower: Can read kurrent script
All-time favorite track: “Lonely Woman” – Ornette Coleman
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Hitesh
Business Product Owner
Background: Business Psychology, Digital Transformation and Fitness Model
Superpower: Can predict solutions and alternate possibilities!
All-time favorite track: “No Time To Die” – Billie Eilish
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James
Client Lead
Background: Audio Engineering, Songwriting, International Business and Economics
Superpower: Meter, Melody, and Making Breakfast
All-time favorite track: “Visions of Johanna” – Bob Dylan
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Jason
Creative Director (U.S.)
Background: Creative Direction, Brand Strategy, and the DIY Punk Rock scene
Superpower: Cat memes and laughing at my own jokes
All-time favorite track: “Curse Your Branches” – David Bazan
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Jeff
Creative
Background: Songwriting, Broadcasting, Touring, Product Management, History
Superpower: Professional Wrestling knowledge
All-time favorite track: "Home Sweet Home" - Mötley Crüe
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Jessica
Client Lead
Background: Business Administration, Marketing, Market Research
Superpower: Having faith in connections between every thing.
All-time favorite track: “Another One Bites The Dust” – Queen
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Ji Hun
Growth Manager
Background: Strategy Consulting, Innovation Management, Marketing, Composition
Superpower: Master of Korean BBQ
All-time favorite track: “A Step You Can’t Take Back” - Keira Knightley, “Soony Heading To The Cosmos” - Crying Nut, “Way Back Into Love” - Hugh Grant
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Karam
Production Operations Coordinator
Background: Business Administration, Marketing and Project Management
Superpower: Wide knowledge of all existing memes
All-time favorite track: “Supercut” - Lorde, “Ya Wahishni” - Maya Nasri
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Kristen
Client Director
Background: Arts & Entertainment (Film/TV/Radio), Sonic Branding
Superpower: Turning paper scraps into strips of beauty (collage artist)
All-time favorite track: "Fool For Love" - Lord Huron
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Maria
Executive Assistant
Background: Real Estate, Oldtimers, International Business, Marketing, Supporting C-Level-Management
Superpower: My laugh will make you laugh
All-time favorite track: Way too many to name just one
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Mary
Project Manager- Growth & Engagement
Background: International Business & Economics, International Relations, International Network Development
Superpower: I’m a Human Bottle Opener
All-time favorite track: “Organise” - Asake
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Martin
Head of amp Asia
Background: Media Design, Music Production, Sound Engineer, TV & Film Production
Superpower: A creative at heart, but with an organized and focused mind.
All-time favorite track: “The most beautiful girl in the world” – Prince
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Megumi
Visual Communications Intern
Background: Art, Media & Technology, Creative Entrepreneurship
Superpower: Can sleep anytime, anywhere
All-time favorite track: “Hotel California” - Eagles
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Merlin
amp Office Manager
Background: Mixed breed shelter dog
Superpower: Cuddles & sleep
All-time favorite track: Papa loves Mambo
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Nathan
Sound Designer
Background: Piano, Music Production, Sound Design, Engineering, Teacher
Superpower: Can hit ‘NO’ when Netflix asks if i’m still watching.
All-time favorite track: “Danzón No. 2” - Gustavo Dudamel
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Nick
Junior Music Producer & Engineer
Background: Music Production, Sound Design, Recording, Engineering, Composition.
Superpower: No Spice Tolerance
All time favorite track: My Chemical Romance - The Black Parade
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Niki
Audio Engineer
Background: Audio Engineering, Linguistics and classical studies
Superpower: Arctic survival skills
All-time favorite track: "Emnete" - Mulatu Astatke
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Nifty Nunu
Feel Good Manager
Background: Multi-cultured, mini wired-hair dachshund, loves music but is very picky
Superpower: Most adorable “Quokka” smile in the universe
All-time favorite track: “Olson” – Boards of Canada
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Patrick
Creative & Artist Services | Team Lead
Background: Sociology, Music Technology.
Superpower: Captain Collaborator. Connecting with music-makers around the world.
All-time favorite track: “Bananaphone” – Raffi
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Rex
Research & Insights Consultant
Background: Music Theory, Music Cognition, Ethnomusicology, and Sensation & Perception
Superpower: Can come up with great band names
All-time favorite track: “More Love” - Victor Wooten
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Ria
Jr Client Lead
Background: Communication Design, Advertising, User Experience Design, Strategy & Design Management
Superpower: Flying - Willing to take leaps and enjoy seeing things from new perspectives
All-time favorite track: “If The World Was Ending” – JP Saxe and Julia Michaels
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Robbie
Creative & Artist Services
Background: Music Production, Sound Design, Audio Tech, Label Management & Economics
Superpower: Can (and will) recite the entire Harry Potter film dialogue
All-time favorite track: "The Great Gig In The Sky” - Pink Floyd
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Roberto
Video Editor
Background: Sound Design, Music Production, Audiovisual Production, and Post-Production
Superpower: Almost photographic memory of life events with dates and details. Cannot remember what he had for breakfast
All-time favorite track: “Only You” - Yazoo
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Sofija
Creative
Background: Music (Singing, Violin), Music Management, Social Media Marketing, Culture and Media Management
Superpower: Slipping song lyrics into serious conversations
All-time favorite track: "Innerbloom" - RÜFÜS DU SOL
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Ulrik
Creative & Artist Services
Background: Social Sciences, Music Tech, Political Science, History and Marketing.
Superpower: Microtonal nose singing and bouzouki shredding.
All-time favorite track: “Family Affair” – Sly & the Family Stone
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Urtė
Creative
Background: Cognitive neuroscience of music, music perception & cognition, music theory, piano performance, dance accompaniment
Superpower: Lindyhopping ‘day & night, night & day…’
All-time favorite track: “Piano Concerto in F major” – Gershwin
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Verena
Director, Client Services EMEA | Team Lead
Background: Music Production, Music Business Management, Business Administration
Superpower: Seeing the wood despite all the trees
All-time favorite track: “Doo Wop (That Thing)” – Lauryn Hill